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Bupa (outcomes (Guide undestanding on Brand/ colours etc., Empower…

- - - - Design Principles
        
        Online learning - MAX 20'
        
        Yes URB want micro-learning
        
        Lock down
        
        yes
        
        Conversational tone
        
        yes
        
        Don't try to hard to 'Make it cool'
        
        Narration where applicable only
        
        yes
        
        screen-reader enable
        
        No v/o unless there is added value
        
        Use scenarios
        
        Style defined with Bupa
        
        No illustration > photo
        
        Visuals more than words
        
        Assessment/ Test knowledge
        
        IG, thread questions through module
        
        avoid True/False
        
        Make me thinkg about What I'm learning
        
        Not How I'm learning
        
        Less is more
        
        Same/ full content for all?
        
        Pre-assess?
        
        Early test - assess knowledge
        
        fill in he gaps
        
        Create an asset: Did you feel uncomfortable with that?
        
        12 months in - swithc intro activity
        
        can be designed by IG and implemented in house
        
        Penny: Not worried about 'freshness'
        
        Easter eggs across the module - some elements 'off-brand'
        
        identify them
- - - - brief overview
- - - - How we do it
      - "Our attitude makes us uniquely Bupa"
      - Life is a gift, take care of it
      - Be REAL
        
        Real people
        
        Real experiences
      - Our customers share their experience of us/ with us
      - Unstaged moment, everyday life
      - Illustrate Australian and NZ life
        
        90% of customers must be able to relate to
      - Experiences we provide
        
        Day-to-day concerns
        
        Acknowledge history w/ Bupa
        
        Customer Experience principles
        
        CX team
      - The way we look and sound
        
        We design for the people who only see us a few times a year
- - - - Know our stuff
      - Make things easy
      - Show we care
      - Be light-hearted when it's right
    - - Our shape and layout
    - - Visually connect all our comes
    - - Premium, sophisticated feel
    - - Authentic, customer focused
  - - - Always located in a corner
    - - Use Digital or Masterbrand logo in eL? (different blues)
  - - - 70% opcaity in Cyan square
      - 80% opacity in navy
      - Always left aligned text
  - - - a. object
      - b. animal
      - c. Exceptional circumstances - people