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Kayvon One Call Closer, Research (Target (Triggers (Challenges (Channels…

- - - - Channels
        
        Execution Plan
        
        LinkedIn
        
        Create x30 videos/month
        
        x20 value packed videos per month
        
        x10 Viral/relatable/humor videos
        
        Create x6+ engagement pods (180-240 members total)
        
        Speakers
        
        Consultants
        
        Trainers
        
        Your Closers
        
        Your Closers
        
        Current/Past Clients
        
        Grow your network & harvest it
        
        Send x1,000 new connection requests/week
        
        Engage with influencers content
        
        Engage with your networks content
        
        Endorse your connections to get them to reach out to you
        
        Profile revamp
        
        Convert popular viral content into ads for booking conversations with you.
        
        LinkedIn
        
        Facebook
        
        Instagram
        
        Can be used to prospect at scale
        
        Can be leveraged for brand authority
        
        Easy to find & qualify prospects
        
        Content needs to resonate w/Target audience
        
        Youtube
        
        Huge opportunity for prospecting
        
        2 more items...
        
        Current content strategy needs rework
        
        4 more items...
        
        Can engage in influencers groups to find consulting
        
        Can build up own following via groups w/ free training
        
        More competitive attention space than LinkedIn
        
        Huge opportunity for creating content
        
        5,000,000 Audience size will allow for sub-niching and hyper targetting
        
        500K Engaged Audience/Month
        
        Incredibly easy to scale exposure quickly
        
        Can leverage large following
        
        Underpriced Attention (CHEAP)
      - Super competitive market place
        
        Sensitive to anything sales
        
        Constantly getting bombarded w/messages & pitches.
        
        Motivation is largely stage of life dependant
        
        Depending on the stage of their career, they may be savvy enough that they're not actively looking assistance.
    - - Wants to make more $ than they could at a job or agency
        
        Multiple income streams
        
        Fear: Where's my next gig?
  - - - Consultant
        
        Trainer
        
        Author