Why can't Gawura increase its donations by 50% in 24 months
Determining type of donors
Current donors aren't a sustainable source of revenue
Obtaining the donations/ Fundraising strategy
Individuals (general public, previous students)
Corporates
Government
Heavily reliant on direct connections and WOM
Limited time
Unable to reach a large number of corporate sponsors
Not all potential donors are converted to leads
Reliant on this through Indigenous Loading (77%)
Haven't considered other sources of government funding
No centralised place for online donations
Website structure/design
Competition for donations
Unsure of who competition is
Under-utilised UVP on the website/social media
Reliant on one-to-one marketing (eg. tax appeals, newsletters, individual emails)
Lack of time to develop a fundraising strategy
Under-utilised social media
Only Catherine in charge
No other employees to assist
Budget constraints/ added expenses
Unsure of hiring processes *
Time constraint
Unsure of content to post
Managing a lot of social media channels
Time consuming
Limited reach
Lack of engagement/donations through these channels
Limited marketing knowledge
Donate time (through volunteering) over money
Difficult for people to find
Limited target market of 50+ yo
Able to provide greater monetary support
Students/parents don't have the capacity to provide financial support