Why can't Gawura increase its donations by 50% in 24 months

Determining type of donors

Current donors aren't a sustainable source of revenue

Obtaining the donations/ Fundraising strategy

Individuals (general public, previous students)

Corporates

Government

Heavily reliant on direct connections and WOM

Limited time

Unable to reach a large number of corporate sponsors

Not all potential donors are converted to leads

Reliant on this through Indigenous Loading (77%)

Haven't considered other sources of government funding

No centralised place for online donations

Website structure/design

Competition for donations

Unsure of who competition is

Under-utilised UVP on the website/social media

Reliant on one-to-one marketing (eg. tax appeals, newsletters, individual emails)

Lack of time to develop a fundraising strategy

Under-utilised social media

Only Catherine in charge

No other employees to assist

Budget constraints/ added expenses

Unsure of hiring processes *

Time constraint

Unsure of content to post

Managing a lot of social media channels

Time consuming

Limited reach

Lack of engagement/donations through these channels

Limited marketing knowledge

Donate time (through volunteering) over money

Difficult for people to find

Limited target market of 50+ yo

Able to provide greater monetary support

Students/parents don't have the capacity to provide financial support