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Consumer (Age (Toddlers (May look for entertainment, Colourful products),…
Consumer
Age
Babies
Colourful and entertaining products
Toddlers
May look for entertainment
Colourful products
Pre-teens
May not even look for furniture
May look for something useful.
Teenagers
May not want to spend money on furniture
Young adults
Will be looking for first time home furniture
Will typically be looking for value
Adults
Home owners
looking for value
Pensioners
Will be looking for value
May have left over income
Background
Middle-class
Not as willing to spend money however id open to the idea
less money to spend
Good attention to detail and have high expectations
Upper-class
Lots of money to spend
More likely to spend money
more of an attention to detail
Higher expectations
Working-class
Less money to spend and are less open to the idea of spending money.
Lower expectations
Prices should be lower.
Only looks for value
Interests
Genders
Male
Football
Rugby
Movies
Social aspects of life
Female
Art
Music
Movies
Books
Age
Playing with friends
Gaming
Football
Socialising