Please enable JavaScript.
Coggle requires JavaScript to display documents.
PRIMARK (Target Audience (Younger generation such as teens, Children,…
PRIMARK
Target Audience
Younger generation such as teens
Children
People interested in make up and fashion
They provide sporting wear, so people who are interested in sports
Products
Clothes
They have a new plus size clothes
They have a childrens line
Lifestyle
They sell home furniture and duvets and pillows
They provide beauty shops and a barber
Food
some stores have a cafe's in the shops
Fashion trend life cycle
People who look and follow trends
Primark looking at celebrity endorsement
HOW
They advertise the product to right right product type
They create a variety of cheap products
How many branches
They are located 368 location in 2018
Lifestyle
People who are interested in buying clothes
Creating discounts for people taylard at the right audience