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Evaluating the Design (Types of design testing (Expert (Heuristic…
Evaluating the Design
Types of design testing
Expert
Heuristic Evaluation (only based on checklist (elements))
Advantages
1) Fast & Quick
2) Cheap
3) Can be done multiple times
4) No Planning required
Disadvantages
1) User is not involved
2) The 'Why'
3)
4)
Cognitive walk through (test from aspect of completing the task)
Usability test
Advantages
Disadvantages
Blink test
A/B Testing
Eye Tracking
Summative (kinda UAT)
Get opinion on prototypes (clickable mock-ups) from End user
Formative (kind of QA testing)
Take opinion (usability test) on paper designs
What are we evaluating
Is it fulfilling the purpose?
Increase conversion
Increase efficiency
Make it intuitive (easy to use)
Is it giving the intended message?