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Lecture 5: Exhibition Industry 2B (7 Marketing phases (Data bank…
Lecture 5: Exhibition Industry 2B
Broad phases
EXPROM
VISPROM
Event Management
7 Marketing phases
Data bank development
Developing the sales kits
Direct mailing
Telemarketing
Direct mailings
Personal visits
Exhibition sites
Securing endorsement
Government agencies
SECB
IES
Trade association
Attract exhibitor
Attract visitors
Private sponsor
Media Group
Magazine
Financial Instituitions
Major Exhibiting Company
Exhibitor manual
Information and Order manual (I&O)
Information
Order
Pre-construction meeting
Agenda
Move-in
Move-out
Technology for show organiser
Mobile guide
Allow attendees to access program
Browsing of exhibitor listing