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Lecture 4: The Exhibition Industry 2 (Exhibitor (Requirement (Internal…
Lecture 4: The Exhibition Industry 2
Exhibitor
Requirement
Internal resources e.g. event team, marketing
Funds, partnership
Technical resources
Products, services
Booth design and decor
Costs, budget
Booth design and build
Staff costs
Exhibition space rental
Marketing, promotion
Execution
Pre-event
Freight
Marketing
Onsite-staff preparation
Booth layout, furniture
During event
Duty roster
Lead acquisition
Customer entertainment
Post event
Thank you to staff and visitors
Post event evaluation
Review future participation
Sales lead track
Marketing
Ensure customer and potential customer visit the booth during the course of the event
Draw visitors to booth
Ensure on-going sales engagement with visitors