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MICE: Lecture 11 - DMCs (Client / Customer (Typical services provided for:…
MICE: Lecture 11 - DMCs
5W1H
Why
- Ability, creativity, attentiveness
- Expertise, local knowledge
- Negotiation for better price / quality
- Crisis management
- Customised tours
Challenges
- Perception
- Value-added services and budgets
- Everyone's an Expert
What
- Design & deliver events, activities, tours
- Coordinate services e.g. transfers, staffing, hotels, catering etc
- Specialise in the destination - what it has to offer, information, one-stop shop for logistics arrangements
How to select a Good DMC
- Great ideas, insight & information
- Strong relationship w local suppliers & vendors
- Excellent support on site inspections
- Sound operations
- In depth understanding of market & customer expectations
Who
- otherwise known as "ground operators"
- Act on behalf of the organiser
- Act as a subcontractor
- Act as a project manager
- Prime contractors for organisers that runs meetings/ conventions abroad
Differences
DMC vs TMC
- DMC: Inbound services, (multi-faceted - accommodation, they can work with TMCs, events, package tours)
- TMCs: Outbound , General services (Flight, Airport transfer, hotel reservations e.g. Carlson Wagonlit)
Areas of Engagement
- MICE events
- Conventions
- International MICE
- Incentive travel programmes
CVB vs DMC
- CVB: Conventions Visitors Bureau - Public, non-profit organisation, funded by govt.
Role: Help the destination for Long-term economic development through travel & tourism industry
- CVB does not organise meetings and conventions
- Helps meeting planners & visitors learn about the destination of attraction
- CVB serves as official contact point for their destination for meeting professionals, tour operators and individual visitors
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Resources
- Products
- Reputation
- Experience
- Relationships
- Suppliers & vendors
- Credit & buying power
Service Listing
- Hotel & event venue selection
- Creative itineraries
- Special event and creative theme concepts
- Event production
- Sight-seeing options
- Team building activities
- Meeting support services
- Transportation planning & delivery
- Dining programmes
- Entertainers
- Speakers
- VIP services
- Staffing services
- Budgeting & resource management
On-site support services
- Meet & Greet
- Conduct group orientation on destination
- Information / help desk at hotel
- Arrange booking services - rentals shows etc
- Recreational , leisure activities
- Provision of guides
- Recommend dining options
Offerings
Logistics planning & management
- group movements
- timelines
- arrival & departures
- alcohol consumption
- traffic management
Service levels
- managing suppliers
- finance & accounting
Programme , Design
- venues & activities
- theming & messages
- F&B
- corporate & event identity
- goals & objectives
- entertainment
- destination elements
- programme confidentiality