Improve E-commerce Ad Efficiency
MarketPlace
Independent Sites
Shop Builder
Benefits:
Examples: Etzy - 10M for Q2, 98% quarterly spend < 1k;
Bukalapak: 100% < 1k
Fruugo,
Yahoo Shopping
Prospect
Plan - FInd Prospect and Work with the Whaledeals, summarize best product approach and GTM Strategy
1st Party Audience
Make most use Store Credibility
Benefits
Standardize Optimization (Feed & Campaign & Product Opt-In/Out)
Examples: Shopify , Shopline
Prospect
Plan
Examples:
Types
Goal: Find all the major scenarios and cover most of them, incubate 1~2 successful models
Capable Medium Large Sellers - MMS / LCS
Less Capable Sellers (Incl. most Amazon converted) - Need SEM expertise
Hot Hot Product
Crowdfunding - $? - Global One Click
SEM: Iwish & WestWin
Crowdfunding (700k ~ 250k +150% YoY 90d) - GlobalOneClick