Improve E-commerce Ad Efficiency

MarketPlace

Independent Sites

Shop Builder

Benefits:

Examples: Etzy - 10M for Q2, 98% quarterly spend < 1k;
Bukalapak: 100% < 1k
Fruugo,
Yahoo Shopping

Prospect

Plan - FInd Prospect and Work with the Whaledeals, summarize best product approach and GTM Strategy

1st Party Audience

Make most use Store Credibility

Benefits

Standardize Optimization (Feed & Campaign & Product Opt-In/Out)

Examples: Shopify , Shopline

Prospect

Plan

Examples:

Types

Goal: Find all the major scenarios and cover most of them, incubate 1~2 successful models

Capable Medium Large Sellers - MMS / LCS

Less Capable Sellers (Incl. most Amazon converted) - Need SEM expertise

Hot Hot Product

Crowdfunding - $? - Global One Click

SEM: Iwish & WestWin

Crowdfunding (700k ~ 250k +150% YoY 90d) - GlobalOneClick