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Lemonade (Business model (Combine the use of Behavioral Economics & AI…
Lemonade
Business model
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They profit from a fixed fee, not from the users unused money
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Customer success
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Cheaper ($5 usd month) bc everything is automated, lower costs
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Results
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+70,000 policies in the first year
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Quotes CEO
The next leaders will be bots. AI, not brokers.
Is the insurance company facing it's wikipedia moment? (death of top competitors bc disruptive innovation)
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