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J.S Lome Book Marketing (Avenues of Marketing (Social Media (Profiles…
J.S Lome Book Marketing
Target Market
Purchasing
Grandparents
Parents
Young Teens
Who is Reading
Young Teens
Pre-Teens
Why do they Buy?
Gifts
Education
For Fun
Who is the Ideal Customer?
Marketing Budget
Monthly or Weekly
Avenues of Marketing
Social Media
Profiles
Facebook
Business Page
Paid Ads
Not while listed free on Amazon
Book Stores
Amazon
"Also Bought"
Sponsored Ads
Control Daily Amount Spent
Author Website
Word of Mouth
Farmers Markets/ Vendor Shows
Blog Reviews
Reach Out To Book Reviewers
Author Promotions
Other authors
Book Readings
Libraries
Schools
Emails
TV
Comcast
Cheap!
Radio
Blog
Newspaper
Professional Goals
Purchases
Current
Goal
Reviews
Current
Amazon
16
6
7
Goal
Amazon
20
Downloads
Current
Goal
Profit
Current
Goal
Gospel Message
Current
Goal
Other:
Personal Goals
Involvement
Time
Money
Establishing the "Brand"
Description
Website
Bio
Photo
Book Excerpts
Current Books
Upcoming Books
Link to Purchase
Contact Info
Email Address
Social Media Links
Downloadable Media Kit
Your Photo
Short Bio
Blurb About Book
A Few Reviews
Can be Short
1-2 Pages
Email Sign-Up
Updates
Book Sign-Ups
New Releases
Promotions
Monthly Newsletter
Lead Magnet?
Free Gift
eBook?
Long-Term Strategy
Set Up Right Away
SEOs
Facebook Business Page
Not During Free Time on Amazon
Ads
Low Cost
Link to Excerpt on Website
"Likes" NOT Important
Use Ads to Get Clicks to Website
Email Sign-up
Purchases
"YOU" Aspect
Blog
Photos
Author Bio
Video of Your Story
On Website
On Facebook
Pricing
Break-Even Point?
Profit
Current
Goal
Phsycology
End in .99
Compared to Other Similar Books
Higher
Perceived Value
Lower
Bargain Hunters
1st Book Cheaper
Next has Price Increase?
All the Same?
Set of 3
Price Option to Buy All
Cheaper
Potential Options
Option 1
Book 1: 4.99
Book 2: 5.99
Book 3: 5.99
Set of 3: 12.99
Not for Amazon
Higher Price = Decreased Profit
Use for Farmers Markets
Website Offer
Vendor Shows
Option 2
Book 1: 3.99
Book 2: 4.99
Book 3: 4.99
Set of 3: 12.99
Not for Amazon
Higher Price = Decreased Profit
70% vs. 35%
Applies on Amazon only
Farmers Markets
Author Website Offer Only
Vendor Shows
Price higher with Sale Price
9.99 Regular
5.99 Sale?
Measuring Success
Purchases
Reviews