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ANUE WATER TECHNOLOGIES, Brand (Target (Triggers (Challenges (Messaging…

- - - - Messaging
        
        Vehicles
        
        LinkedIn
        
        Trade Shows
        
        Water Fountain That Constricts - Sprays in Face
        
        Free evaluation/audit?
        
        Public Opinion?
        
        Fear
        
        You don't know, till you know
        
        Neither did Flint
        
        You are water
        
        What if your body was like the pipes
        
        Organic -> Shitty Water
        
        What are you cleaning with?
        
        Body
        
        Food
        
        Before & After
        
        1 more item...
        
        Got a dirty mouth, clean it with anue
        
        SAfe
        
        Clean
        
        Very intimate
        
        Odor
        
        Cementation/Clog
        
        It's gotta work
        
        Calcification
        
        Human Body is Water
        
        Education
        
        Humor
      - Dated industry
        
        Resistance to change (Upper level)
        
        Hard to reach customers
        
        Hard to differentiate
        
        Hard to sound non-technical
    - - Prevents huge grease cementation in pipes
        
        Improves Safety
        
        Improves quality of water
        
        Highly regulated industry
  - - - Engineers often work these things up the chain of command
      - Ops/City Managers
      - Municipalities