Perksy: Insiders guide to Marketing to Gen Y / Z / Millennials ( What is…
Perksy: Insiders guide to Marketing to Gen Y / Z / Millennials
Introduction to Nadia
Founder and CEO of Perksy
fun fact no one knows
How Perksy was born/came about
What is Perksy?
How do you use it?
[As A Brand Marketer] Why / How does this platform help me be better at my job?
What is the value for the consumer?
the importance of consumer insights
So we are clear- explain Gen Z and Millennials
Doesnt seem to be much of a consensus out there on what these letters stand for!
( see link)
Maybe we can better define these terms?
Where do businesses go wrong when trying to engage with Millennials and Gen Z?
When marketing to a younger audience what are your top golden rules for effective engagement?
Does traditional marketing still have a role to play for these audiences and if so- how is it different?
Does age really still matter that much?
Have a listen to
David's argument is values-based marketing is much more useful in today's society as many older people share the values and outlooks of younger generation.
If we want to learn more about You, your work and Perksy- where should we go and what should we do?
Quick pitch opportunity!
Social media handles always useful here