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Business Plan (Marketing (Situation Analysis (SWOT (Unique Product, Strong…
Business Plan
Marketing
Brand Awareness
Educate
Who is Taco Bell
What is Mexican American food
Where are the stores location
Exposure
Geographic
Target 1
Partnership/Brand Association
Social Media
Influencer
Target 2
Create Fans Base (cult)
CRM
Cool Premiums
CSR
Music
Art
Performing Art
Live Mas
Talk to fans
Drive Customer to shop
New Products
NCT
ChickStar
Beefy Cheesy
Freeze with a twist
New Store
New Promos
Drive Online Sales
Food aggrigators
STP
Student/Colege Student/Office
Female more than male but no different
Come with Friends
age 20- 30
Bacholor degree
3 pm to dinner
Department stores
Dine in
not married: dine in
1 - 3 times per month
Taste and Quality significant, quick
not care about nutrition
Spend more time care about charger
Single/Office Worker
Care about nutrition a bit
no need to come with friends so much
use less time not care so much about gadgets
low expectation for higher education higher income
Geographic
Bangkok
Tourist Cities
Expat and Tourist
Situation Analysis
SWOT
Unique Product
Strong Brand
CEO
Strong Financial Support
Compititor
PEST
Five Force
Market Size
Data
Google
KFC & PH P&L
NCR
Sales
Slaes Mix
Customer
To grow to 40 stores with 1,500 MB turn over by 2023
3MB sales per store
2019 => 6
2020 => 18
2021 => 28
2022 => 40
Delivery
Human Resources
HRM
Payroll
Complicance
Regulation
Payment Policy
IT solution
Recruit
Position Fulfillment
New Position
Vacancies
Quilitied Short Listed Candidate
Develop Recruitment Channel
On line
Off line
Compensation/Benifit
In-line with Industry
OT management
Health Insurance
Providence Fund
HRD
Develop
Suscession Plan
Talent Management
Strategic
Branding
Engagement
Career Path
Man power Planning
Performance and Measurement
Operation
Quality Service
CORE
Speed of Service
VOC
Efficiency
Waste
Yield
Portioning
Line Scheduling
HR
Retention
Development
Recruitment
Finance Accounting
Business intelligence
informaition
BD/Project/Support
CAPEX
Store/Equipmenty Maintenance
Supply Chain
Training
IT