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Music Industry Nowaday (Record company departments (CEO/MD/GM/President,…

- - - - Common goals and vision
      - Easy and streamlined process
      - Less barriers to fast action
      - Can get a bigger advance
    - - Potential conflict of interests
      - Only 1 advance
      - Have to quit some belonged rights
      - Company's expertise enough?
      - Reduce Creativity
- - - - Digital Source
      - Physical Product
      - Catalogue: Recording older than 18 months
      - Touring
    - - Strengths
        
        Top 10 priorities (particularly international priorities)
        
        Catalogue
      - Weaknesses
        
        Artist development for the majority of small to mid range artists
        
        Discovering new artists and material