Reachability Experimental Design

no IAM

IAM

Onboarding

Delayed

Onboarding

Delayed

Social Proof

Generic

Social proof

Generic

New Music

Frequency

New Music

Frequency

New Music

Frequency

New Music

Frequency

Variant 1: No IAM + Onboarding

Variant 2: No IAM + Delayed

Variant 3: IAM + Onboarding + Social Proof + New Music

Variant 4: IAM + Onboarding + Social Proof + Frequency

Variant 5: IAM + Onboarding + Generic + New Music

Variant 6: IAM + Onboarding + Generic + Frequency

Variant 7: IAM + Delayed + Social Proof + New Music

Variant 8: IAM + Delayed + Social Proof + Frequency

Variant 9: IAM + Delayed + Generic + New Music

Variant 10: IAM + Delayed + Generic + Frequency

Factors & Levels

Medium

no IAM

IAM

Timing

Onboarding

Delayed

Behavioral Principle

Social Proof

Generic

Message Content

New Music

Frequency

Reachability Experimental Design

IAM

Delayed

Generic

Frequency

New Music

Social proof

Frequency

New Music

Onboarding

Generic

Frequency

New Music

Social Proof

Frequency

New Music

no IAM

Delayed

Onboarding

Reachability Experimental Design

no IAM

Onboarding

Variant 1: No IAM + Onboarding

Delayed

Variant 2: No IAM + Delayed

IAM

Onboarding

Social Proof

Generic

Delayed

Social proof

Generic

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