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Reachability Experimental Design (no IAM (Onboarding (Variant 1: No IAM +…
Reachability Experimental Design
no IAM
Onboarding
Variant 1: No IAM + Onboarding
Delayed
Variant 2: No IAM + Delayed
IAM
Onboarding
Social Proof
New Music
Variant 3: IAM + Onboarding + Social Proof + New Music
Frequency
Variant 4: IAM + Onboarding + Social Proof + Frequency
Generic
New Music
Variant 5: IAM + Onboarding + Generic + New Music
Frequency
Variant 6: IAM + Onboarding + Generic + Frequency
Delayed
Social proof
New Music
Variant 7: IAM + Delayed + Social Proof + New Music
Frequency
Variant 8: IAM + Delayed + Social Proof + Frequency
Generic
New Music
Variant 9: IAM + Delayed + Generic + New Music
Frequency
Variant 10: IAM + Delayed + Generic + Frequency
Factors & Levels
Medium
no IAM
IAM
Timing
Onboarding
Delayed
Behavioral Principle
Social Proof
Generic
Message Content
New Music
Frequency
Reachability Experimental Design
IAM
Delayed
Generic
Frequency
New Music
Social proof
Frequency
New Music
Onboarding
Generic
Frequency
New Music
Social Proof
Frequency
New Music
no IAM
Delayed
Onboarding
Reachability Experimental Design
no IAM
Onboarding
Variant 1: No IAM + Onboarding
Delayed
Variant 2: No IAM + Delayed
IAM
Onboarding
Social Proof
Generic
Delayed
Social proof
Generic