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Users start their restaurant journey on TheFork and not on Google…
Users
start their restaurant journey
on TheFork and not on Google
OBJECTIVE: TF Search XP is as good as Google
KR: Product survey score on Search > 9
KR: Start my search on TF & book on TF > start my search on Google and book on TF
Objective: I trust TF to always have an answer for any questions related to Rs
KR: 100% of result pages have restaurants to display or a 0 result with explanation
OBJECTIVE: All result pages provide a credible answer
KR: I find the right restaurant quickly
100% of bookers found their R in the top 5 results
OBJECTIVE: Users find the right restaurant in the top 5 results of their result page
Objective: I can search for anything related to Rs on TheFork
KR: 100% of queries lead to search results
Objective:All users entering the Search funnel launch a search successfully
KR: 0% exit rate from autocomplete page on apps & WNG
I can always launch a search whatever my query
I easily find my previous search
I get recommendations on what to search
I can type anything in the search bar
KR: When I search, I can see results fast
100% users see an SRP in less than 2 secs and autocomplete suggestions in less than 100 ms on NG products
OBJECTIVE: Users see a result list in less than 2 secs on NG products
OBJECTIVE: Search XP is a major lever for TheFork’s business
OBJECTIVE: Have a 360° view on users’ search behaviors & technical data
OBJECTIVE: Search team is able to support the company’s vision
OKR Quarter
OKR Year
OKR Team
Company OKR
Inspirational OKR
OKR Mission