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Experience (Tomar's cousin Radha Dwivedi Chartered Accountant (Tomar…
Experience
Tomar's cousin
Radha Dwivedi
Chartered Accountant
Showed interest
Discussed all night
challenges and joys
of running preschool
ANalyzed Tomars operatiosn
and gave suggestion on
improving profitability
Suggested to benchmark
her offerings to leading competition
Tomar Thought
Focus on helping to make it profitable
Explained how franchisor model works
Realized she was focussed on passion and less on
business
Combination was important on long run
Dwivedi's view
Impressed by Tomar's passion
Raised interest in her
Her CA business was running steady
May be time to explore new options
She was interested in a 50-50 partnership
1 year of experience gave good insights
Many accolades from parents
Praised Pedagogy and curriculum
Effective and unique
Parents feedback
gave Good confidence
If multiple centers opened in
Ujjain
Tomars Physical presence difficult
Managers should be appointed
Places should be rented
Franchisee is another option
Tomar had good ideas on better
offers
Fastest and least capital intensive
Worried about quality
and control
Franchisee may break contract
and become competition
Tomar's worry
20 other preschools in Ujjain
Charged 2000 to 35000 INR Per year
Schools were profit oriented
Spent money carefully
Kept costs at minimum
Squeezed in more students
She is convinced that Natkat's fees has to be raised
to 20000INR PAnum
Issues
Ran out of place
Ambition to grow 10 times
larger
Almost decided
Construct another floor
Double the space
Would disrupt operations for 1 year
Cost about 2 million
Husband willing to fund
Would limit expansion possibility to only
2 branches in 2 years
Known brand locally
Parents appreciated pedagogy
and curriculum
Tomar overspent on books
material and uniform
Impacted profits
Well trained teachers and staff
Unable to function without Tomar
Finding good teachers
and staff was a big issue