Please enable JavaScript.
Coggle requires JavaScript to display documents.
Ch. 4 Primary Data for Exploratory & Observational Research Designs…
-
1. Qualitative Analysis
Generates exploratory insights (sometimes unanticipated) and help w/ constructs/variables for Causal Designs
Uses small samples to interview (IDI's), observe people (Focus Groups)
Text, image, audio or video
-
-
-
2. In-Depth Interviews
Steps
- Understand Initial Q's/Problems
- Create Set of Research Q's
- Decide on Best Interview Environment
- Select/screen respondents
- Greet / Give guidelines to interviewee
-
- Summarize & Code responses
-
1-on-1, Asking a set of semi-structured probing Q's
-
-
-
-
-
5. Observation Methods
No Q's. Observing (in-person or tech) physical actions, expressive behaviors, temporal and spatial patterns
Types of tech-mediated: optical scanners, traffic counters, eye-tracking, pupilometers, scanner-based panels, RFID
-
-
-