city and transport
maintenance and distribution
dealerships/ repair shops
advertising/ marketing/ retail design
electric cars are good for saving energy and the environment etc, but are too expensive for the average person to buy (let alone repair when things break down)
wk 1 reading
markets and user preferences
driver preferences
experience design
introverts/ antisocial people/ people who just dont want to or can't get sick choose cars over public transport as they are in the comfort of their own vehicle, with no strangers around them and can go exactly where they need to go and when. without needing to work around the timetables etc.
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weather interferences effect who uses public transport i.e. if its really hot or raining, more people drive to the stations instead of walk; but then there art enough car parks at the stations so they end up driving all the way. this equates to more energy, more fuel and more traffic every day this occurs
culture and symbolic meaning
identity
experience design
interaction design
advertising and marketing
brand strategy and identity design
public transport is often gross and unclean and filled with graffiti , meaning a lot of people who count themselves as 'upperclass' deem it as a 'lower-class' system. to ensure more people use public transport, and to get less cars on the road, more cleaners and security can be hired to monitor the property damage and a rebranding needs to happen. The rebrand needs to not focus on the fact that it'll save congestion (the 'upperclass' people will just see that as a bonus to themselves) but to rebrand to save energy and to say that they are much cleaner, save time, are convenient and promote self autonomy
people from lower income families do not seem to have respect for other peoples belongings, and tend to be the ones to damage the trains when they get bored or there's nobody around. so the need to change how people interact on the trains will be able to stop the damage (more research needed)
tagging: peer pressure, wanting to be seen, done in pairs but individual tags
represents: threat to quality of life, sign of social decline, impact on long term viability, linked to other crimes such as theft,
where: easy to reach places, high visibility locations, mobile locations
females between 13-16 graffiti more than males, tagging is most common with teenagers, taggers introduced through other people, promotes their self esteem
combat: rapid removal, graffiti proof paint, cameras, education, increased penalties, urban art projects
The average person spends 68mins on public transport a day. 69% spend 2hrs> everyday. so if there is something on the train to entertain customers, people won't get as bored as quickly and therefore the damage should be reduced.
same as brand strategy