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2019 September I-Meeting Preparation (Liv) (MY22 Langma Proposal (Target…
2019 September I-Meeting Preparation
(Liv)
MY21 NPD Presentations
Model Presentations
Gravel Queen
Ludi / Elise
Brava
Meg / Elise
Rove
Meg / Powei
Intrigue 29
Ludi / Elise
Tempt
Ludi / Elise
Trinity / Avow
Cassan / Powei
Market Plan
Market Trend
Race Trend
Launch Plan
Product Trend
MY22 Langma Proposal
Current Business Situation
Competitor Analysis
Specialized
: Tarmac / Overall performance is the top on the current market
Trek
: Emonda / Magazine said it's the lightest bike on the market
Canyon
: Aeroad 7.0 / Details design from Canyon is worth to learn
Pinarello
: F12 / Brand Image : Tour de France Champion
Revenue Ranking
Langma Advanced
Langma Advanced Pro Disc
Langma Advanced Disc
Langma Advanced Pro
Langma Advanced SL
Target Audiance Demands
Product Definition :
Race Specific
/
Climbing Machine
Key Market :
EU & US
Key Features
Must to have
Light Weight
But how light weight?
Pedaling power strong as climbing weapon - Stiffness on BB / Bearing rolling resistance / Wheel Set Rolling Resistance
Nimble Controlling - Stiffness of H/T
Components Must to have
Power Meter
ADSL / ADPRO
E-Shifting
ADSL / ADPRO /
ADV?
ADV Concept : Semi - Auto shifting / Cheaper (ex: 105) group set
Carbon Wheel
ADSL / ADPRO / ADV 1
Nice to have
Ceramic Bearing BB
Product Features
What we share with TCR?
Frame / Fork
Aero Story : Keep the same technology design with new TCR
Stiffness : keep the same stiffness value with TCR
(TBD)
Cable Routing (As Avail ADPRO)
Tire Clearance : 30mm
Cockpit
Contact SLR
Contact SL
Cockpit Accessories
Other Feature
Disc Brake Only
Langma ADSL
E-Shifting Application
Standard equipped
Carbon Wheel Application
OBC: Cadex Wheel
Power Meter
SRAM Red / Shimano Dura Ace:
Spider Base
Rim Brake
Disc Brake
Langma ADPRO
Power Meter
SRAM Force / Shimano UT : Spider Base
E-Shifting Application
Standard equipped
Carbon Wheel Application
OBC: New Level 2 wheel
Langma ADV
E-Shifting Application
Advanced 1 : Cheaper / Semi-Shifting
Carbon Wheel Application
Advanced 1 : New Level 3 wheel
Liv 3F
Fit
Women Specific Geometry : XXS,XS,S,M,L
Form
Smooth and Speedy Out look
TT to ST : More fluent looking then current tubing design , Ex: Seat post junction (TT to SS) currently is too bulky
Graphic : Big logo and light weight - keep speedy feeling design
Function
Components fits Women's demands
Small-hand gripping function
Shorter Crank Arm sizes
Liv Strategy Presentation
Liv 3F story : Uni-sex story, how we fight with current situation?
Technology / Product
How can we do next?
Liv ambassador Program
What have we done in marketing
What did we do for FORM?
GSCs Liv Story penetration
Retail conversations about 3F
Performance
Sports
Lifestyle
要對競爭對手的動作怎麼回應好呢？
Yeti beti不做了
Specialized
Trek
Juliana
Business Overview
Product Technology / Race Trend
Where is the opportunity?
Liv Business Trend
3 year analysis
TM Strategy