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Not a data driven company (Data (types (qual/quant research, digital mess,…
Not a data driven company
Data
in the wrong team
do not invest in data
Not in CDP
No data models
No monitoring
Master
No customer
No rep
types
qual/quant research
digital mess
Cant split rep sales by category or product
Analytics
No media analytics
Focus only on top level numbers e.g. sales
Dont put the customer/rep at heart of campaign design
White space for innovation
brochure
Brand is missing
Fucking mess of global analytics
Global sales analytics
global pricing analytic
Data science
supplier
No clear global KPIs
evidence: active rep count
GDPR
No clear data strategy for suppliers e.g. digital activation
Resource
human
why only poland?
travel budget
technology
No VP
Engagement of other areas
Everyone jumping
Dont think about data
No vision or idea how to effective use data to help them
Everyone running around in multiple directions saving the word
Ownership