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SWOT Analysis for Scrunchies (Threats (Chrystal: It might come out wrong.,…
SWOT Analysis for Scrunchies
Strength
Having a story behind the patterns and connected to our maori culture
It represents Our unique maori designs/patterns on our scrunchies
affordable for customers
Cultural connections
Awatea
Threats
Chrystal: It might come out wrong.
The Resources could run out to make the product.
the fabric could get ruined during the process of making it..
Competition...
As we recently found out, one of the other groups have chosen to also make a business evolving around Scrunchies.
They might buy budget material that will rip easily.
They might do it not as popular as ours
Maia
Weaknesses
We might have competitors
limited differentiation,might not have their Reliability and trust
we could have disadvantages like low customer service or high cost of product
We might not of ordered enough materials to make the product
Opportunities:
they could be Sold by our school website which could make them apart of our school uniform.
Business could increase and Market development and Could promote school coloured scrunchies as part of kura uniform.
Chrystal
Ellek