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General Customer Personas ("Broke Building" (Goals/Motivations,…
General Customer Personas
"Broke Building"
Goals/Motivations
Saving Money
Increasing efficiency of building so they can eliminate their workload
Getting the most done for the least cost
Highest level of efficiency for the lowest cost
Challenges/Obstacles
Cant find ways to increase efficiency
Cannot find additional revenue streams
Sales Objections
Already have access keys
Cost of access keys
Cost of using the platform
Wealthy Building
Challenges/Obstacles
Cannot find ways to increase efficiency
Large board of directors to go through
Multiple managers in the property
Sales Objections
Already have access keys
Have been using our provider for a long time
Why should we switch from the provider we are using?
Goals/Motivations
Increase building security
Increase building reputation
Increase operational efficiency
Increase revenue streams
Increase average unit price
Maintain building tenants
Generate new revenue streams
New Building
Challenges/Obstacles
Large board of directors
Sales Objections
Finding ways to allocate funds with all of the transitioning going on in the building
Need time to get into the flow of the building before implementing a new product or service
Goals/Motivations
Creating a good reputation in property management community
Creating rapprt with tenants
Creating revenue streams
Finding products to increase operational efficiency
Old Building
Challenges/Obstacles
Cannot find ways to increase efficiency
cannot find ways to increate revenue streams
Use old access control software
Sales Objections
why should we switch from something that is working?
why should we switch from something we know and is easy for us to use?
Goals/Motivations
keeping up with the new buildings
finding ways to maintain tenants
finding new revenue streams
finding ways to increase current revenue streams
finding ways to improve operations
Smart Buidlings
Goals/Motivations
Creating brand awareness
Creating revenue streams
Finding ways to stay ahead of the competitors
High levels of operational efficiency
High tenant retention
Overall tenant living experiance
Challenges/Obstacles
Finding ways to constantly innovate
keeping up with other smart building competitors
Sales Objectives
already have access keys