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STAKEHOLDERS & CSR (Integrated Reporting
IR (Financial (Funds…
STAKEHOLDERS & CSR
Mendelow's matrix
(to analyse stakeholders) 
A:
B: not have great ability to influence strategy, but their view is important. (Community representatives & charities)
C: treated w care (large institutional shareholders)
D: strategy must be acceptable to them (major customer)
Problems:
(a) difficult to measure power & influence.
(b) the map is not static. Changing circumstances may mean positions move around.
(c) the map is based on idea that strategic positioning, rather than moral/ethical concerns, should govern org's attitude to its stakeholders.
(d) if their views are conflict --> difficult to resolve situation --> uncertainties over future direction.
(e) fail to take legitimacy into account.
Carroll
to shareholders wanting dividends/capital gains, to employees wanting fair employment, to customers wanting good quality products.
Obeying the law is a requirement in all societies, though legal compliance imposes greater burdens in some societies than others.
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Charitable donations, contributions to local communities & providing employees w the chances to improve their own lives.
Integrated Reporting
IR
Financial
Funds available for use in production, obtained through financing/generated through operations.
Manufactured
manufactured physical objects used in production/service provision; including buildings, equipment & infrastructure.
Human
Skills, experience, motivation to innovate:
(a) alignment & support for governance framework & ethical value.
(b) ability to understand & implement strategies
(c) loyalties & motivations for improvements.
Intellectual
Intangible assets, providing competitive adv:
(a) patents, copyrights, software, systems
(b) Brand & reputation
Natural
Inputs to goods & natural environment on which an activity have an impact:
(a) water, land, minerals, forests
(b) biodiversity & health of eco-systems
Social
institution & relationships established within & bwt each community, stakeholder group & network to enhance individual & collective wellbeing
includes social licence to operate
Aim: demonstrate linkage bwt strategy, governance, financial perf & social environment & economic context within which business operates.
--> take more sustainable decisions, help to ensure effective allocation of scarce resources.
--> investor & stakeholder better understanding how really performing