Stakeholders & Engagement (DO's (Understand target audience (Set…
Stakeholders & Engagement
Create desire & Demand
Research and learn which benefits are most important to the customer
Don't assume marketing will figure out how to position the product to users themselves.
Two way communcation
Town Hall Meetings
Reduction in costs
Proactively send high level updates after the meeting.
Review strategy and objectives on a regular basis
Board of Directors
Be specific, remember objective
Understand the influence of this stakeholder
Understand target audience
Choose communication method
Understand the interests of the stakeholder
Develop & Maintain Relationships
Understand, build & shape attitudes
Apply the right format at the right time with the right audience.
Constantly educate stakeholders.
Build relationships outside of work meetings
Provide too much detail
Surprise stakeholder with bad information
Forget to loop in critical stakeholders at the right stage
Make stakeholders feel like you’ve ignored their concerns/opinions and forget to explain your next steps.
Forget to educate stakeholders on timelines.
Choose the right type of communication
Telephone Call :telephone_receiver:
Conference Call :calling: