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Stakeholders & Engagement (DO's (Understand target audience (Set…
Stakeholders & Engagement
External
Customers
Create desire & Demand
Research and learn which benefits are most important to the customer
Don't assume marketing will figure out how to position the product to users themselves.
Two way communcation
VOSA
Local Community
Town Hall Meetings
Mitigate Complaints
Listen
General Public
Informative Communication
Potential Customers
Two-way communication
Environmental Agency
Suppliers
Reduction in costs
Improved services
Efficient processes
Internal
Employees
Inform
Proactively send high level updates after the meeting.
Review strategy and objectives on a regular basis
Motivate
Management
Board of Directors
Be specific, remember objective
Understand the influence of this stakeholder
Owners
Justification
Imnvestment
Be specific
Understand limitations
Investors/Shareholders
DO's
Understand target audience
Set Limitations
Choose communication method
Understand the interests of the stakeholder
Develop & Maintain Relationships
Understand, build & shape attitudes
Apply the right format at the right time with the right audience.
Constantly educate stakeholders.
Build relationships outside of work meetings
Create transparencyx
DONT'S
Provide too much detail
Surprise stakeholder with bad information
Forget to loop in critical stakeholders at the right stage
Make stakeholders feel like you’ve ignored their concerns/opinions and forget to explain your next steps.
Forget to educate stakeholders on timelines.
Choose the right type of communication
Email :email:
Telephone Call :telephone_receiver:
Conference Call :calling:
Advert :computer:
Newsletter
Text :iphone:
