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Customer Types (Impulse Purchasers (Buy on the spur of the moment,…
Customer Types
Impulse Purchasers
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often enter the store with the intention of buying one of two items and are encouraged to spend more than they had planned to
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E.g. Luxury Shopping in clothes stores such as Penneys, River Island, Zara, H&M, Jack Jones, Top Shop, Vero Moda,etc
Discount Hunters
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E.g. Dealz, Euro Giant and other stores that provide cupons to customers
Loyal Customers
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tend to shop based on habits spending approximately the same amount of money every week, buying the same or similar products
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E.g Weekly grocery shopping stores such as Tesco, Dunnes Stores, Aldi, Lidl, SuperValu, etc
Need Based Customers
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E.g. Hardware or Homeware stores such as Woodies DIY, Castle Paints, B&Q, Right Price Tiles, etc.