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MICE Business Model (Exhibitions (Booth Allocation (Booth selection…
MICE Business Model
Exhibitions
Booth Allocation
International
Exhibitors - Pavilions
Booth selection exercise
Priority Point
System
- L3
First-come-first-served
Marketing medium
CATS
Hosted Buyer
programme
Group Pavilions
Exhibitors
Visitors/
Delegates
Marketing &
Promotion Mix
EXPROM
VISPROM
Sponsorship
Stakeholders
Government
Trade Association
Corporation
Revenues
Sales
of Booths
Other Sources
Revenue
Appointment fees
Sponsorship
Conference registration
fees
Expenses
Hall Rental
Other Expenses
Sales commission
Hosted Buyer
Programme
Meeting/
Convention
PCO
Programming
Registration
System
Meeting Room
Management
Speaker
Management
Client Brief
Post-event
Evaluation
Event Management/
Event Operations
CVB / DMC / Incentive Travel