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Professional Business Development for Recruiting Agencies (Declaring your…
Professional Business Development for Recruiting Agencies
Declaring your major
Choose company name
make it memorable
to include the type of recruitment that you do
generally better to avoid the surname and surname format
it's easy to spell
unique value proposition
is a statement that
indicates how you solve a client's problem
short and get straight to the point and leaves no room for ambiguity
consist of
vertical
the only one doing recruitment in the very specific/niche industry
position
the only one doing what your are doing within a geographical area
choose your vertical
demand
no point in pursuing something you're interested in if there is no market for it whatsoever.
knowledge
own background
what do you know about what industry
industries that you have worked in
be passionate about.
to consider
candidates have to be hard to find for the employers not necessarily for you.
Clients also have to have money and they must be willing to part with it.
the clients recognize that they need help
why specialize?
become more comfortable with the industry rather than being sort of average on so many different things.
telling client that I'm really good at this one thing.
demonstrates to clients that you understand their world even before he is spoken to
learn the terminologies
web site and social media
your online presence
your new shopfront
logo
images
professional photo done for your linked in profile and your other profiles
Because you only get one chance to make a first impression.
And make sure that your website and your social media profiles all have the same message
client interview
Searching for clients
step 1
who is the decision maker
who is the person who's going to sign the check or signed the contract
who the buyer is
note: avoid H.R
pre-qualification criteria
decide exactly who you want as a client
commit that to writing
contract the clients
automate ongoing sales
signing the contract