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PLAY CONTENT MAP (PRODUCT (What are the latest trends in: (Gaming, Tech,…
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How do I maximise margin on an existing product, when pressured to reduce price, without impacting product performance?
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Forget Gen Z - If you want to innovate / This is why sensory researchers are fascinated by Baby Boomers / 10 things you didn't know (and need to) about Baby Boomers
You need to run the concept test as well as the product test for continuity to ensure fit between product and promise
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