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Market demand (satisfaction of consumer trends (local, healthy, not merely…
Market demand
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growing number of architects which care about sustainability/ materials -> that's not the argument they can win clients with usually
growing international interest in alternatives to blast furnace steelmaking and hydrogen reduction in particular
Market demand can help both explain the increase in ethical banking, and the particular types of projects and companies funded by ethical banks.
Financial risks were considered of secondary importance or stakeholder prefer to speak about moral rather than financial drivers.
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