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Cognitive Approach (Influence of Emotion of cognitive processing (Flash…
Cognitive Approach
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Reconstructive memory
Human memory is not an exact copy of events but rather a reconstruction that may be altered over time, through discussions with others or input from the media. Research shows that memory may be changed during storage, processing and retrieval, for example, due to schema processing.
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Schema Theory
A Schema is a concept or framework, built up from experience, about an object, event, person or group. Schema influences the way we interpret, organize, communicate and remember information.
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