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Presenting data externally (Principles of visual communication (Alignment,…
Presenting data externally
Elements of visual communication
Space
Effective use of space will have aesthetically clean appearance which is crucial for communicating data to the user.
Colour and tone
Consistent choice of colour to help predictability
Compatibility of colours to contrast data records
Line, shape, texture, form
Needs to be well defined and naturally applied to the principles of alignment
Proportion and scale
Golden ratio used for interface proportion
Principles of visual communication
Alignment
Data input screens need to be aligned to assist users with a logical sequence of data.
Repetition
Repetition provides a predictable environment that improves learnability
Contrast
In data terms, comparing components such as tabulated information can be a useful technique to indicate to a user which row is selected
Hierachy
Highlight the importance of particular data. Top left on a web app. Can highlight relationships between data
Balance
Symmetry and equilibrium in chunks of detail. Shape and space to assist elements of interface design
Proximity
Changing proximity of data changes potential meaning of how a user interprets it
Harmony
Placing the wrong datasets together can break harmony. Better to use separate screens. This can have an inadvertent effect on how users use the web app