WHY: logical standpoint, i banked at bank of america and only been in the branch once, why do we need to come into the branch today, because people are not utilizing ATMs, debit cards, checking on balances, the way the world is going and banking is all tech based, it's definitely not as much face to face as it used to when these folks first learned about banking, we have an ILT that is going to grow as the CU gets bigger, it's called a "print out" which is a transaction history/copy of the statements, money orders to pay rent with, there are other ways to do those things, you do not have to come into the branch to do those things
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SOLUTION: it's easier that way to use the online products & services, i don't work with cash very much, they may have briefly mentioned those products or services but it was something I knew about, our book of checks was used to pay rent instead of money orders
SOLUTION: education on products & services, how these can make their lives better, having the specific person for transaction history/statements, these people do not want to hear it at all, but I tried going out there when the line is long to get people to use the ATMs, it's just "ah no I don't mess with that" let me learn more about this to see if I can learn more about it
"I don't mess with that" WHY: because it's new, it is strange and not something they are used to, there is some distrust from them about using online banking, they think someone is going to steal all their money, when they get cash they get a literal thing that cannot be taken away from them, a debit card can get them into trouble and not be safe for them,
"distrust" honestly, I do not know maybe Shirley could explain more, for me I feel like it's safer to have these products and services, but maybe our membership thinks about it in a way that gives us control or it is not as safe
HOW: to educate, have a conversation with them at the teller line, have a quick conversation to see if they will get hooked onto what the person is talking about, you can do this this and this online, and encouraging the team to think about these things, to consider these things and talk to someone about these p&s to help them
Out of the Box: bullet pointing some of the "stuff" on the teller line, let them know they can access these p&s like temp checks or online p&s