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Public Relations (Classification of campaigns (Public Relations, Public…
Public Relations
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Roles
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analysing impact of stakeholders policies, procedures and actions
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producing changes in awareness, opinions, attitudes & behaviours
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PR interactions
FINANCE: Finance must provide funding for activities of PR. PR must stick to it or be able to motivate why not.
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HUMAN RESOURCES: PR needs to help to keep HR informed of what is happening inside and outside the org
ADMINISTRATION: Work with oral and written reports. Can work together to present reports in more interesting ways.
OPERATIONS: Needs to inform PR when the offerings or actions delivered dissatisfy customers so that PR can assist.
MARKETING: M is responsible for the communications with its markets. PR & M need to work on business mage. Advertising must support corporate image and align campaign synergy & activities
PURCHASING: responsible for buying and giving item needed by other departments to do their work. Events can be used to introduce suppliers to purchasing. Relationships are key to positive working interactions
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Objectives
For Campaigns
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moderate info to inform on relevant issue, cause or product
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THE PR PROCES
Aim: establish, maintain and improve organisations relationships and image
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Step 1
Research
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What to be done, time and date of completion
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