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Technology (Adoption models (Technology Acceptance Model (TAM) (Davis,…

- - - - Hambrick, MacMillan and Barbosa (1983) of the fit between the intensity of product innovation and business strategy (defined in terms of the Miles and Snow, 1978, typology). The study concluded that Prospectors emphasized product innovation more than Defenders.
  - - - A. Miller’s (1988) study exemplifies this stream of research. Miller focused on the delineation of technology settings. In separating these settings, Miller considered three constructs: production methods, rate of innovation, and product sophistication. Cluster analysis revealed six technological settings. Miller then examined the variations in business strategy variables (e.g., advertising and promotion) across these settings.
        The study found that business strategy variables influenced company performance differently in different settings.
  - - - First, they define a technology policy as consisting of six dimensions: type of technology, desired level of competence (closeness to the state of the art), internal vs. external sources of technology, R&D investment, timing of technology introductions, and R&D organization. The authors then classify business strategy into four types: first-to-market, second-to-market, late-to-market, and market segmentation.