Please enable JavaScript.
Coggle requires JavaScript to display documents.
Final assessment: DE (3000 words +/-) (SWOT analysis (500wds) (Weaknesses…
Final assessment: DE (3000 words +/-)
SWOT analysis (500wds)
Weaknesses (200wds)
Location
Strengths (200wds)
Technical expertise and experience of key engineering personal
Local supplier agreements for Nachi and UR
Provide table with full SWOT elements (3-5 of each in order of significance), bold 3 that will be discussed in each S & W
Introduce and explain model (100wds)
Opportunities - just bullets in table
Threats - just bullets in table
Introduction (200wds)
Description of organisation and industry (300wds)
Industry (150wds)
Competitors
RML Hamilton
Autoline Blenheim
Steep growth ahead
Robotic automation engineering
System integrators KSFs
Supplier partnerships
Communication and relationship management skills
PMGT capabilities of wider org
Technical and creative capabilities of engineers
Industry 4.0, the fourth industrial revolution
Organisation (150wds)
Ownership - Owner/operator
Product/Service
End-to-end robot system integration services
QUESTION
: Do DE consider there two distinct offerings in their business (or more?)
People
Currently 11 staff
Mostly high-skilled engineers
Age - 12yrs old
Market Share?
Growth stage? - pre-seed?
PESTAL analysis (450wds)
Technology (150wds)
Robotic advances
Robotic eco-system (software and hardware i.e. end-of-arm offerings) advances
Legal (150wds)
H&S of cobots
Patents and IP rights and controls
Minimum wages increases
International legislation
Economic (150wds)
NZ economy too small for major growth - must export
NZ size does offer some local protection from global players as not much attracting them to NZ
Could also consider:
Trade barriers into international markets
Considerations around where they should locate for expansion, particularly regarding labour and transport costs
Currency fluctuations - both for exporting outputs and importing inputs?
Global competitors and partnerships with complementors
Strategic objectives (300wds)
(100wds)
BHAG: (100wds) - 1000 units within 10yrs (from 2019)
(100wds)
Conclusion (200wds)
Two components of strategy execution (400wds)
Organisational structure (200wds)
Corporate culture (200wds)
Hofsted / trou???
Recommended generic strategy (300wds)
Connect to SWOT/PESTAL/Objectives
Focused differentiation - explain why?
Differentiation? - IP through R&D / Elegance?
Focused? - on very specific robotic offerings within the wider robotic automation field
Recommendations (300wds)
What and why?
What and why?
What and why?