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Hooked by Nir Eyal (Action (Behaviour (Motivation, Ability, Trigger),…
Hooked by Nir Eyal
Action
Motivation
Seek
Pleasure
Hope
Acceptance
Avoid
Pain
Fear
Rejection
Behaviour
Motivation
Ability
Trigger
Ability
Factors
Time
Money
Effort
Social
Invest
Benefits
Aspects
Personal data
Time
Money
Social
Effort
Emotion
Value
Reputation
Following
Content
Data
Load "Trigger"
Trigger
External
Infomation
Social media
Videos
Books
News
Internal
People
Places
Emotion
Negative
Depressed
Check Email
Lonely
Facebook
Unsure
Google
Bored
Youtube
Positive
Curious
Interested
Situations
Routines
Reward
Desire
Itch n Scratch
Always want more
Variable
Tribe
Social
Empathy
Partnership
Competition
Hunt
Resource
Material
Information
Self
Level Up
Mastery
Competency
Task
Consistency
Completion