Please enable JavaScript.
Coggle requires JavaScript to display documents.
3.3 Personal Factors That Affect People's Buying Behaviour…
3.3 Personal Factors That Affect People's Buying Behaviour
Personality
Openness
How diligent you are.
Neuroticism
How prone you are to negative mental states.
Conscientiousness
How open you are to new experiences.
Agreeableness
How easy you are get along with.
Extraversion
How outgoing or shy you are.
Gender
men and women buy different products
need different products
different online shopping
different shopping attitude between men and women
men buy what they want
women shop til they drop
changes of shopping differences between men and women
an increasing number of men like shopping and consider it relaxing
businesses are willing to find out what men want
products aimed at women are also targeting men
Age
the life stages
“aging suits”
NYDJ
chronological age
the actual age in years
cognitive age
how old do you really feel?
significant predictor of consumer behaviors
Self-concept
know about consumers' self-concept
know about consumers' ideal self
help consumers closer to their ideal selves
improve consumers' life by products
Lifestyle
through the questionnaires
paid people to keep a daily journal of their activities and routines
through the in-depth interviews
Cannot target certain targets on their personalities.
Extroverts are not all wild spenders, introverts are not all penny pinchers.
Buying behaviours are somewhat unclear.