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eCommerce Chapter 1 (Drivers (benefit to consumers, Innovative business…

- - - - to purchase
        
        Pure
      - Click and mortar
        
        additional marketing channel
  - - - servicing customers
      - collaborating with business partners
      - e-learning
- - - - Serve many sellers and many buyers
  - - - Commercial
        
        google.com
      - Corporate
      - Mobile portals
      - Voice portals
      - Knowledge portals
  - - - Traditional
      - E-Auctions
        
        many sellers, many buyers (stock market)
    - - AR
      - Applications in E-commerce
      - Crowdsourcing