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Interview with the franchisee of Groszek (05.07.2019) (The profile of the…
Interview with the franchisee of Groszek (05.07.2019)
The profile of the franchisee
Mr. Adrian Kalinowski
Is running the shop with his wife
The franchisee of Groszek
Is in franchise system for 10 years
Had experience with the franchise system of ABC
The profile of the franchised business
The name
Groszek
The location
Białostocka 9 Street, Warsaw
The duration as franchised business
Around 10 years
It was not franchised business from the very beginning
Present on the market for 13 years
Entrepreneur? Yes, because there is a soft franchise, the franchisee can implement innovations
Motivations/starting the business
Chance
Influence of circumstances (obtaining the place, competition)
Dissatisfaction with previous business (ABC)
Benefits and limitations of franchising
Benefits
Certain level of independence (soft franchise, no obligation to buy anything from the franchisor, almost no requirements, can implement innovations, encouraging innovations, is independent)
Financial benefits (only quarterly franchise fees, discounts at the bigger turnover)
No obligation to buy anything from the franchisor
There are discounts at the bigger turnover
Many options tailored to the needs (better franchise system than a previous one- bigger format, more extensive newsletters, better ability to reach the customer)
Help and support with adapting the place, getting the furniture from the franchisor
Help and support (assistant, primarily marketing support, financial one)
Franchisor's care of the development
Increase of the franchisees' competitiveness
Limitations
No limitations
Initial requirements to enter the franchising system (the space of the shop)
The franchising fee