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Location Branding (Planning & Producing Concepts (Current design…
Location Branding
Planning & Producing Concepts
Current design trends
Mood board
Current identity systems, signage, brochures
etc. - what does it say about the location?
Location/brand audience, tone of voice etc.
Logo concepts
Feedback
Production
Design signage
Implement changes - business, legal & technical
Prepare print-ready files
Prepare digital presentation document for presenting
Research
Unpack assessment
Research similar location branding techniques
Benefits of location branding
Rationale
Write a rationale explaining the choice of location branding
Feedback response
Strategies for implementation for personal development