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Chapter 24: Content Analysis :pen: (Inductive analysis (Open coding…
Chapter 24: Content Analysis
:pen:
Process of content analysis
3 phases
a. Preparation
b. Organizing
c. Reporting
Unit of analysis
Letter
Word
Sentence
Portion of words
No. of participant
Inductive analysis
Specific to general
Open coding
Notes & headings are written in the text while reading it
Creating categories
Describing the phenomena, to enhance understanding & to generate knowledge
Abstraction
Formulating a general description of the research topic through generating of categories
Deductive analysis
General to specific
To retest existing data in a new context
Testing
Categories
Concepts
Models
Hypothesis
Types of content analysis
Conceptual analysis
Known as thematic analysis
Steps
Decide the level of analysis
Decide how many concepts to code for
Decide whether to code for existence or frequency of a concept
Develop rules for coding your texts
Decide on how you will distinguish among concepts
Decide what to do with "irrelevant" information
Code the text
Analyse result
Relational analysis
Exploring the relationship between the concepts identified
Steps
Determine the research question or objective to work on
Choose the text or group of texts to be analysed
Identify concepts or variables
Define relationship types
Graphically display & numerically analyse the maps