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CHAPTER 13: INTERVIEW :silhouettes: (Interview process (Opening remarks…
CHAPTER 13: INTERVIEW
:silhouettes:
Definition
A purposely conversation in which one person asks prepared questions (interviewer) & another answers them (interviewee).
Categories
Semi-structured interview
Sometimes techniques is adopted
Interviewer free to exercise own initiative questions
May results in unexpected & insightful information
In-depth interview
One-to-one discussion session
Its goal is to elicit rich, detailed material that can be used in analysis (Lofland & Lofland, 1995).
Structured interview
Use interview sequence with predetermined questions
Response collected in the form of notes or tape record
Interview process
Role of interviewer
Locate & enlist cooperation of respondents
Motivate respondents to do a good job
Clarify any confusion / concerns
Observe quality of responses
Conduct a good interview
Interviewer's kit
"Professional-looking" 3-ring notebook (logo of the company)
Sufficient copies of the survey instrument
Official identification
A cover letter from the Principal Investigator or Sponsor
Opening remarks
Gaining entry
Doorstep technique
Introduction
Explaining the study
Asking the questions
Use questionnaire carefully, but informally
Ask questions exactly as written
Follow the order given
Ask every question
Do not finish sentences
Obtaining adequate responses - The Probe
Silent probe
Overt encouragement
Elaboration
Ask for clarificarion
Repettion
Recording the response
Record responses immediately
Include all probes
Use abbreviations where possible
Concluding the report
Thanks the respondent
Tell them when you expect to send results
Do not be brusque or hasty
Tips for asking questions
Double-barrelled
Ask one question at a time
Two-in-one
Do not combine opposite positions in one question
Leading
Do not precede questions with position statement
Loaded
Avoid question which are emotionally charged and use loaded words