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CHAPTER 17 QUALITATIVE DATA ANALYSIS (QDA) (Qualitative Analysis in…
CHAPTER 17
QUALITATIVE DATA ANALYSIS
(QDA)
Formats for Analysis
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Content Analysis
To code by content
Discourse Analysis
Look at patterns of speech
Thematic Analysis
Data is analysed by theme
Introduction
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Information gathered in nonnumeric form
E.g.: transcript, field notes, video, audio recordings, images & documents
The range of processes & procedures whereby researcher move from qualitative data that have been collected into some form of explanation, understanding or interpretation of people & situations investigated
Conclusion
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Method to be used in qualitative data analysis depend on the research topic, researcher personal preferences, time, equipment & finance availability
Qualitative Analysis in Perspective
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Provide ways of discerning, examining, comparing & contrasting, & interpreting meaningful patterns/ themes
Deals with words & guided by fewer universal rules & standardized procedures
Systematic & intensely disciplined
Involves examining the assembled relevant data to determine how they answer evaluation question (s) at hand
2 basic forms
Intra-case analysis
Cross-case analysis
Processes in Qualitative Analysis
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Data Display
Provide an organized, compressed assembly of information that permits conclusion drawing
Conclusion, Drawing & Verification
Conclusion drawing
Consider what the analysed data mean & assess their implications for the questions
Verification
Linked to conclusion drawing
Revisiting data as many times as necessary to cross-check these emergent conclusions
Data Reduction
Process of selecting, focusing, simplifying, abstracting & transforming data
Judging the Quality of Qualitative Analysis
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Analysts should be judged partly in terms of how skillfully, artfully & persuasively they craft an argument
Analysts need to be self-aware, honest & reflective about the analytic process
Processing the Data
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Think about the data from the moment you start to collect information
Judge the value of your data
Interpret data
Undertake the mechanical process
Practical Advice in Conducting Qualitative Analysis
:speaking_head_in_silhouette:
Involve more than 1 person
Leave enough time & money for analysis & writing
Start the analysis right away & keep a running account of it in your notes
Be selective when using computer software packages in qualitative analysis