Innovation and ideation - are we innovating yet? You can't innovate…
Innovation and ideation - are we innovating yet? You can't innovate without ideas.
increasing complexity of ideation techniques
Linkages to edison365ideas
innovation is no longer limited to the innovation team
best innovations come from those outside of the problem to be solved > example from yesterday's session re. research
gone are the days of ideas inbox / suggestion box - why? need to focused around solving particular problems and tackling opportunities. applying a timebox approach, common in agile circles, keeps things focused.
cultural change one nudge at a time- proves that things are changing by focused on 100 small things that give confidence that things are changing rather than one really big 'transformation'.
goal is to novel solution to solve a problem not come up with lots of ideas
at risk of group think
internal and external competitions
Properly framing the challenge statement
Achieving high levels of engagement and contribution
Making reward and recognition a part of the ideation process
Publishing results of ideas accepted and implemented
Creating an effective toolkit to analyze and interpret the results
crowd-source - beginner's level tactic
exposes ideas to people with varied skills, experience and perspectives.
open innovation - requires high organisational maturity
crowd collaborative communities
delivering exactly what customers does not necessarily improve outcomes (Ulwick, 2002 HBR). Often cited about iphone.
It's about more than just implementing an idea and innovation management software.
Process - use of 'how might we' questions
People - engage them through a series of nudges, removing the barriers that prevent them from
Technology - make it more than a digital suggestion box.
needs a good feedback loop
example - lego ideas range.
Leog and innovation are synomous. Lego Serious Play considered a common part of design thinking. CLego Ideas sets are amongst the most coverted by collectors - economists of the Higher School of Economics average profit of up to 64%.
. Consulcad team should hold onto their Voltron and Apollo Saturn V sets?!?
relationship to design thinking - there's the part where we get lots of ideas (convergent) and then when we shortlist them (divergent) thinking
Innovation management as a process
innovation as a portfolio
where does ideation sit within a broader innovation process?
set challenge (mission & scan/outcome driven - what would success look like) > generate ideas (crowdsource) > refine (select the best ones) > experiment (make good ideas great)> implement (integrate & extend) > embed
idea management is not innovation management
Products and services
Radical innovation versus incremental innovation
Myths - it's not all about funky offices
introduction of tools like iThink focuses sector staff across agencies.
Insights - why is your organisation still not innovating?
iteration is not innovation - agile without strategy is just doing stupid things faster. design thinking is great but needs to be considered what happens next. need to think of it as a process.
design thinking trianing isn't enough - innovation needs to be organisation wide
How you capture your ideas needs to seamlessly fit with what happens next - the ways and tools that your organisation implements and embeds ideas.
trend towards more openness to solve problems
so, you've sent everyone on training
Robert B.Tucker's research into 5 best innovation practices identify that they make innovation everybody's business
Benefits of effective ideation
focused on what matters most in your organisation - efficacy of your business strategy
happier employees through increased involvement
improve collaboration - bring silos together
reduce time through focused campaigns
rewards - attract the best problem solvers
time-boxed - keep it focused around a specific campaign
keep it open - don't limit solutions to one specific domain, the best are novel
get the challenge right - the bit upfront