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Independent Musician Market Readiness Model: for the Digital Music…
Independent Musician Market Readiness Model:
for the Digital Music Industries
Image /Brand
Visual identity
Striking photographic image (s) reflecting the narrative and music style (Portrait & landscape)
Written identity
Memorable name suitable for genre and search engine friendly
Artists 'story' or narrative that is compelling and evokes interest (evidence: Blog, Bio, Media release, One-sheet)
Social Identity
Engaging and consistent social posting that support the narrative and visual identity
Interactive
Core Music Product
Songs ( lyrics, broadcast quality production/sound recording, arrangements, performances)
Quality live performance (as evidenced by a live YouTube / Facebook clip)
Business and administrative structure
Accounting /Legal /marketing
Professional Digital Presence
Website
Social Media Profiles
Digital streaming presence
Industry Proof
Reviews
Festival Appearances
Competition recognition
Government grants
Sponsorship and partnerships eg., Govt grants, corporate support
Social Proof
Number of Music streams and monthly followers
Number of YouTube subscribers
Number of Facebook Likes
Number of Instagram Followers
Quality of interaction and engagement