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Advertising -Where -Why -How (Where (Buildings- Billboards,…
Advertising
-Where
-Why
-How
Where
Buildings- Billboards, electronics, sign
Tv
Internet
-YouTube
-Social Media
Radio
Adware
Buses, Trains, Taxis
Direct Marketing
-Email
-Phone
-SMS
Posters, Demos, Testers
Why
Generate income
Interest in a product
-Kick-starter
Ethics
-disclosure of interests
-Secret Shopper
Events/ Campaigns/ Ideas
-Social awareness
-Fundraising
Persuade/ influence
How
Sponsor shop
-Product placement
-TV
-Films
-Sports jerseys
-Teams
-Athletes
-Venues
-Reviews/ YouTube
Pop ups
Logos
Endorsement
-Celebrity
-Word of mouth
-Paid
-Unpaid
Print
Colour, layout
Jingle
Slogans