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Company Presentation 22.07 Afternoon (Financials (Investements (Social…
Company Presentation 22.07 Afternoon
Customer acquisition
Schools
54
all over Colombia
Referred clients
Website
Office visit
Phone
referral
cold calls
Virtual fair
Sales steps
Service or Care
Inquiry
Conviction
Desire
Closing
Financials
Low risk investements
Investements
SEO
Homepage
Social media
Facebook adds
stopped doing social media 3 years ago.
trial and error for providers of digital marketing
through agencies
Metrics: investment vs. the money made through the campaign.
fairs in schools
salesforce and other tools
used to maintain their customer base
taylormade programs
Review of buying habits
looked into building loan product with Study Now but no partner found yet
Only 10% of people contact Study Now, can afford it.
loans options?
kiva.org?
repayment through salary deduction (US)
15%
because it is a good number
no understanding how much they can grow.
50+ of referrals through schools